FREQUENTLY ASKED QUESTIONS
WHAT IS THE BRITISH ACADEMY OF INNOVATIVE ENTERPRISES?
The British Academy of Innovative Enterprises is a non-profit organization established for the research, development, and education of micro-movie, social media and transmedia to further Britain’s global success as a cultural powerhouse.
HOW WAS THIS ACADEMY FOUNDED?
British Academy of Innovative Enterprises was founded as an unincorporated association in 2013 by a group of interested parties who worked in the Film & TV industry and Digital media industry.
President: Matthew Bell is an Assistant Director from The United Kingdom
Founder: Callum Taylor is an Assistant Director from The United Kingdom
Founder: Malcolm Liu is an Assistant Director, graphic and software designer.
THE ACADEMY'S VISION
Shaping the future of storytelling by a breakthrough in mindset and technology.
THE ACADEMY'S MISSION
Our mission is to bring diverse talents, cultures and industries to foster the creation, marketing and development of micromovie, social media and cross-platform storytelling.
The Objectives of the Academy are as follows:
To provide a platform that connects narrative worlds, emerging technologies and global audiences for entertainment, marketing, personal development and social change.
To promote international exchanges of best practices, creative ideas and stories on the multiple platforms.
To provide development opportunities for young talents interested in the field of micromovies, social media and transmedia or pursuing a career in related fields to the industry.
To provide professional awards and recognitions for individuals and organizations that contribute to the development of micromovie, social media and transmedia.
To deepen and expand global dialogue on micromovie, social media and transmedia while building global partnerships aimed to develop a body of knowledge needed by the practitioners and professionals.
To carry out research activities in micromovie industry and transmedia storytelling to strengthen our phenomenological approach.
The Academy offers a variety of training workshops throughout the year to help learners grow their carriers in one field of micromovie, transmedia and cross-media storytelling. Our training workshops are based on action learning approach, where participants carry out a number of hands-on activities rather than passively listen to a lecture or presentation.
1. Micromovies in the digital age
The basic concept of micromovie
The rise of micromovie and its applications
Digital technology and digitalized cinema.
Micro narratives and transmedia platforms
A case study of micromovie
2. Micro devices in film production
Filmmaking with iPhones of iPads
Digital video production
Editing with iMovie and Final Cut Pro
Video technology and video broadcast services
Multimedia compression and transmission
3. Production management of micromovie
Pre-production planning includes video plan, video outline, audiovisual content, archival footage, script, location, logistics, equipment and tools, insurance and budgeting.
Production includes filming techniques, camera movements shot composition, lighting requirements, sound recording and direction of actors.
Post-production includes video editing, writing, recording and editing the soundtrack, adding visual special effects, cutting scenes and dubbing.
1. The Power of Social Commerce
The concept of social commerce
Social media for e-commerce
The difference between Facebook, Twitter, Linkedin, Google+, Youtube and Pinterest
Main features of social commerce
Offsite and onsite social commerce
Business cases of social commerce
2. Social Commerce on Mobile Devices
Mobile marketing and advertising
Mobile devices for social commerce
Mobile platform and services
Mobile media technologies
Social and economic implications of mobile usability
Characteristics of mobile devices
3. Micromovie Storytelling and Marketing
Micromovie on the social media platform
A different approach for social videos
The effect of micromovie on each social media platform
Marketing strategy for micromovie storytelling
Social video marketing versus viral video marketing
Impact assessment of video marketing
1. Transmedia Storytelling and Multiplatform
The concept of transmedia
The movement towards transmedia and multi-platform storytelling
The transmedia story design
Exploration of themes in story worlds
Creation of epic story worlds
Media planning and management
Success criteria for transmedia storytelling
2. Applications of Transmedia Storytelling
Transmedia for entertainment
Transmedia for branding
Transmedia for event marketing
Transmedia for training
Transmedia for corporate sustainability
3. Business Model Design for Transmedia
Definition of business model
Types of business models: profit organization, non-profit organization, campaigns and projects.
Value propositions of transmedia storytelling
Business model canvas tools for transmedia
Audience segments, audience engagement, themes and issues, activities, partners, resources, costs and revenue streams
Quantifying the financial impact of Transmedia
The legal aspects of transmedia
ABOUT FELLOWSHIP AWARD
The Fellowship Awards of the Academy of Micromovie and Transmedia is regarded as an honour, which recognizes exceptional achievement and outstanding contributions of an individual in the field of micromovie, social media and transmedia.
For a contribution to be outstanding, it involves knowledge dissemination, which can be achieved through conferences, workshops, research, publication, teaching and public services.
Nominations are made to the Fellowship Committee by Council members and are approved by the Board of Directors. Successful nominees will be required to fill in the application forms together with supporting evidence of outstanding contribution and up-to-date curriculum vitae.
THE PRIVILEGES AND BENEFITS OF THE FELLOWSHIP AWARD ARE AS FOLLOWS
Fellowship award means that you have achieved a high standard of professional competency recognized by the professional body.
You will have the rig ht to use our professional designation (FAMT) after your name on business cards and legal documents.
Your name will be listed on our website, which is recognized locally and globally.
You will receive a certificate from the Academy, indicating the degree of the fellowship award
You can access to a network of professionals who share common practice, advanced knowledge base and resources.
WILL THERE BE ANY TESTS OR ASSESSMENTS INVOLVED FOR APPOINTING AS A FELLOW
There are no tests or written examinations. Assessments are based on the qualified applicants' achievements towards their field of work. However, applicants must submit the relevant documents for processing before receiving.
British Insitute of Innovative Enterprises is a company limited by guarantee (a not-for-profit organisation) incorporated in Hong Kong.
The Academy refers to one or more of the Academy of micromovie and transmedia ltd, which offices in the UK, Hong Kong and other regions. AMT and each of these member corporations are legally separate and independent entities. The Office of AMT in Hong Kong is the management association to promote the development and marketing of Golden Image Awards worldwide. Besides, it is also involved in the planning, contact and shipping of certificates, trophies and plaques of the Golden Image Awards.
The Academy adheres to all applicable UK, EU and HK Law.
Generally, we will never store or process personal data unless we have the applicant’s consent. Personal information is not stored long unless necessary within the agreement of the applicant. To comply with legal obligations or because you have given our consent, we may keep your personal information for a longer period.
Have the right to access:
If you would like to edit or provide your own personal information for us to process, you are welcome to contact us. A right to withdraw consent You have the right to withdraw any nomination, paragraphs written about you or any personal information that The Academy had used.
A right to delete
You can request to delete of your personal information if:
you feel that you are not interested in any of our programs or awards the data is being treated in an illegal way.
A right to minimize
You can request that your personal information to be shortened.
A right to refuse
You can always have the right to remove or unsubscribe any direct marketing which The Academy can send via email, post or any social network. Transfer of personal information to third countries The Academy has a branch not only in the EU/EEA countries but also in Asia. As a general rule, we and our data research team in Hong Kong S.A.R will process your personal information within the UK and also Hong Kong S.A.R. Website; The Academy manages only one website, www.TheAcademy.london
This policy only applies within this website Information we collect. We offer a number of services that do not require you to sign up, register or provide any personal information to us. In order to provide our full range of services, however, we may in certain cases ask for and collect personal information in different ways. How we collect your personal information.
On some services, such as certain educational and interactive services, require registration. For nominated personal, we would assign the applicant to fill in an application form on our website with details. Personal information such as personal or demographic sensitive information such as name, address, postcode, age, gender, or academic and educational information. E-mail or other communications pathways that you could provide in order to process your inquiries, respond to your request or improve our services. We collect information about your visit, including the page you view, the links you click and other actions taken in connection with sites and services. We also collect certain standard information that your browser sends to every website you visit.
How we use your personal information
Some of the services, such as certain educational games and interactive services, require registration. To use these services, we may ask you for personal information and an account password. Other services (such as the options to evaluate and rate our content) may give you the option of providing personal or demographic information, such as your e-mail address, name, address, ZIP or postcode, age, gender, preferences or favourites. You can decline to submit personal information to any of our services, in which case the site may not be able to fully provide those services to you. E-mails or other communications that you send may be retained in order to process your inquiries, respond to your requests or improve our services.
We collect information about your visit, including the pages you view, the links you click and other actions taken in connection with sites and services. We also collect certain standard information that your browser sends to every website you visit. See Web analytics below. Information collected through The Academy’s Interests service may be combined with information obtained through our Interests service. Except in connection with the Tell a Friend-service, as described below, we do not combine data entered by you (such as an opinion or rating) with personal data provided by the browser (such as the IP address).
Such purposes include:
1. providing our services to users, including the display of customized content;
2. providing audits, research and analyses in order to maintain, protect and improve our services and technologies;
3. aiding the development of new services; making services easier to use by eliminating the need for you to repeatedly enter the same information, and operating and improving our site to deliver the services you have requested.
These uses may include providing you with more effective customer service. Personal information collected on our sites and services may be stored and processed in The UK or any other country in which The Academy’s Interests or its affiliates or agents maintain facilities. Storage and processing are in adherence with applicable EU & HK law. Cookies When you visit our sites, we send one or more cookies to your computer that uniquely identifies your browser. A cookie is a small file that is placed on your hard disk by a Web page server. The cookie contains a string of characters that can later be read by a web server in the domain that issued the cookie to you. Cookies cannot be used to run programs or deliver viruses to your computer. We only use standard first-party cookies, which are a communication tag only viewable by the site in the same nature as session ids.
Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features and services may not function properly if your cookies are disabled. Web analytics When you visit our sites, we record some standard information about your visit. This information helps us to measure the popularity of our documents and to understand how traffic flows through our site as well as to assist us in planning new content materials. We do not create individual profiles of visitors but only collect aggregate data. These server logs include information such as your web request, IP address, browser type, browser language, the date and time of your request, referring webpage, plug-ins installed, screen size, search terms and one or more cookies that may uniquely identify your browser. The log files are analysed by standard Web analytics programs. In this process the information is non-personalized. We do not track individual visits unless you specifically ask us to do so (i.e. for solving certain problems) or if our security is violated. The log files are retained for as long as is necessary to perform the analysis described above, but in no case for a period longer than 18 months.
Affiliated sites and links This policy applies to websites and services that are owned and operated by The Academy’s Interests. We do not exercise control over sites displayed as links from within our sites. Or sites may present links in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our services.
Such purposes include:
communication in connection to the event;
ensuring proper identification at the event;
making sure dietary preferences or similar can be met;
quality assurance and the development of future events;
archiving for research purposes.
We also use photography, video and audio recording to publicly promote events and to share events remotely with those who are unable to attend in person. This material is also used in our communication efforts and to provide an archive of the events. Newsletters communicate through several newsletters, such as The Academy’s Monthly, and hosts several networks, such as The Academy’s Network. Information we collect The information we collect depends on the newsletter or network.
Such purposes are:
communication of requested newsletters;
communication in networks of which you are a member.
Information sharing The Academy’s Interests only share personal information with other companies or individuals outside of The Academy’s Interests in situations in which we
(i) explicitly say we are doing so and include a description of the purpose for sharing personal information in the form where the information would be collected; or
(ii) in the following limited circumstances:
We have a good-faith belief that access, use, preservation or disclosure of such information is reasonably necessary to
(a) satisfy any applicable law, regulation, legal process or enforceable governmental request;
(b) detect, prevent, or otherwise address fraud, security or technical issues; and
(c) protect against imminent harm to the rights, property or safety of The Academy’s Interests, its users or the public as required or permitted by law.
We may share with third parties certain pieces of aggregated, non-personal information, such as the number of users who searched for a particular term, for example, or how many users used a particular service. Such information does not identify you individually. Your personal information may further be shared with parties that process personal information on our behalf, i.e. data processors. Such data processors are, amongst others, our IT and system suppliers. Your personal information may also be shared with parties that are independent data controllers when processing your personal information, such as, when applicable, partners, and police authorities (in connection with events).
The Academy’s Interests is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information and data from unauthorized alteration access, use, destruction or disclosure.
Our measures to protect the security of your personal information include:
storing the personal information you provide on computer systems with limited access, which are located in controlled facilities; restricting access to personal information to The Academy’s Interests employees, contractors and agents who need to know that information in order to operate, develop or improve our services.
We encourage you to periodically review this policy to be informed of how we are protecting your information. If you have any complaints regarding our processing of your personal information you have the right to lodge a complaint with the UK or HK supervisory authority or any other competent supervisory authority that monitors enterprises’ processing of personal information.
Contacting us Questions, comments and suggestions If you have any questions about this policy, or believe that we have not adhered to it, please e-mail us.
TERMS AND CONDITIONS
The Academy of Micromovie and Transmedia provides this web site (the “Site”) primarily in support of the mission of the Election Committee to spread information and knowledge about The Academy’s Honorary Fellowship Award.
We encourage you to use the Site as an educational, informational and research tool, subject to the specific terms and conditions of use (“Terms and Conditions of Use”) set forth here.
Acceptance of terms and conditions
By accessing this web site, you accept without limitation or qualification these Terms and Conditions of Use. The Academy may revise these Terms and Conditions of Use at any time, which revisions shall be binding on you.
If you just want to visit the Site in order to read, educate yourself or play interactive games, please go ahead! These Terms and Conditions of Use are primarily applicable to persons with the intention of using the Site in another way than the activities mentioned or described in this document.
If you do not wish to be bound by these Terms and Conditions of Use, please exit the Site now and refrain from further use.
The names, titles, building images, trademarks, service marks and logos that appear on the Site are registered and unregistered marks of The Academy of Micromovie and Transmedia and The British Insititute of Innovative Enterprises, including but not limited to The Academy’s Honorary Fellowship Awards®, The Academy’s logo® design mark, TheAcademy.london®, The Academy’s Coat of Arm®, The Academy’s Shield®, (collectively, the “The Academy’s trademarks”). The Academy is most restrictive in permitting the use of these trademarks, and you may not use The Academy’s trademarks without prior written permission.
The trademarks of third parties may also appear on the Site from time to time; you may not use these trademarks without the prior written permission of their respective owners. You acknowledge and agree that nothing on the Site grants, expressly or implicitly, any right or license to use any of The Academy’s trademarks or may be construed to mean that The Academy has authority to grant any right or license on behalf of any third party trademark owner. The Academy assumes no responsibility for ascertaining whether such rights are valid or for securing such rights on your behalf. Beyond the credit lines that may be listed on the Site, The Academy does not provide addresses, phone numbers, or other contact information for third party rights holders.
Everything, including but not limited to the articles, texts, photographs, images, data, files, audio and video clips, illustrations, designs, educational games and documentation in whole or in part (the “Content”) which appears on the Site is either proprietary to The Academy or used in accordance with applicable law or third-party consents.
You may not reproduce, distribute, display, transmit, modify, perform, adapt, generate derivative works or otherwise use the Content without prior written permission – if not expressly stated elsewhere in these Terms and Conditions of Use.
The following listed copyright protected material: photos of the Laureates, other photos, the nominated applicants, the Nobel Lectures, speeches and biographies – of which The Academy is the proprietor – and The Academy’s Posters, of which a third party is a holder, are encompassed by special regulations.
Photos or images of The Academy’s Awards
Permission to use any image or photo of any Academy's’ awards is only granted if the image is going to be used as an illustration for an editorial text about The Academy, Our Honorary Life Chancellor or any Laureate.
An image of The Academy’s awards may, however, not be used on the cover of books, booklets or other printed matter, on posters, in exhibitions etc, nor for public or commercial purposes.
If permission is granted, “®© The Academy of Micromovie and Transmedia” must be indicated.
For uses of other photos, permission from The Academy, and in certain cases from the photographer, is required.
If permission is granted “© The Academy of Micromovie And Transmedia” and the photographer must be indicated.
The Academy’s Honorary life Chancellor & Diplomas
The artists and calligraphers of The Academy’s Honorary Life Chancellor and Diplomas have granted the rights to these materials.
If permission is granted “© The Academy of Micromovie and Transmedia” and the specific artist and/or calligrapher must be indicated.
Nominated Candidates, speeches and biographies
To use or translate a Nominated Candidates Lecture, a presentation speech, a banquet speech or a biography, permission must be granted by The Academy.
If permission is granted, “© The Academy of Micromovie and Transmedia” and relevant year must be stated, the text correctly quoted and the author identified as the sole author of the text.
All Lectures, presentation speeches, banquet speeches, and biographies are also published in the book series “The Academy’s Whos Who” or “The Academy of Micromovie and Transmedia” "The British Insititute of Innovative Enterprises"
Requesting permission from The Academy
To apply for permission to use any of the material listed above, please info@TheAcademy.london
The Academy’s posters
The copyrights for The Academy’s Posters. Copyright for The Academy’s Posters and Honorary life Chancellor belongs to The Academy.
Permission from these bodies is required for use of The Academy’s Posters.
Other copyright protected work
You may not reproduce, distribute, display, transmit, modify, perform, adapt, generate derivative works or otherwise use other parts of the Content without the prior, written permission of The Academy unless your use qualifies as:
Special permission for educators, or
Press releases all of which are further described below.
The Academy of Micromovie and Transmedia does not object to your reproduction, distribution, display, transmission, performance, and use of the Content if done in accordance with the Copyright law of the United Kingdom Copyright Act (1911 and copyright, designs and patents act 1988) or other applicable limitations and exemptions laid forth in the Hong Kong S.A.R (subsistence, ownership and duration of copyright) [Cf. 1988 c. 48 s. 1 UK]
Unless otherwise noted on the Site, The Academy requires not to express permission for use that falls within a legislative exemption, but two conditions apply:
No modifications may be made as to the integrity or attribution of the Content and
All copies of the Content must bear accurate identifying information, including proprietary information, credit lines, copyright (©), including a relevant year when appropriate, and trademark (® or TM) notices, and a citation of the Site: http://TheAcademy.London
Beyond legislative exemption: Special permission for educational use
This provision does not apply to corporations that produce, package, prepare, or sell educational materials for teachers and other educators.
The Academy recognizes that not every educational use qualifies for a legislative exemption. In order to further support the work of teachers and other educators, in accordance with The Academy’s own educational mission, therefore consents to the following additional uses of this Site:
Subject specifically to the rights of third parties (which are entirely the responsibility of the user), The Academy consents to the reproduction, distribution, display, transmission, performance, and use of the Content by individual teachers and other educators if done for the limited purpose of classroom or workshop instruction (including online intranet instruction) in a school or other educational organization; provided, however, said organization is a not-for-profit legal entity and provided, further, that the Content and compilation are not sold or otherwise commercially distributed.
Unless otherwise noted on the Site, The Academy requires no express permission for a limited educational exemption, but to conditions apply:
No modifications may be made as to the integrity or attribution of the Content; and
All copies of the Content must bear accurate identifying information, including proprietary collection information, credit lines, copyright (©), including relevant year if appropriate, and trademark notices (® or TM), and a citation of the Site: http://www.TheAcademy.london
Except where noted otherwise, press releases that appear on this Site may be downloaded, reproduced and published (and in the case of text-based materials, translated) by members of the press.
You are not allowed to use The Academy’s trademarks when publishing or using press releases.
Lectures and discussions
To use or translate a presentation speech, a lecture, a discussion or a biography, permission must be granted by The Academy.
If permission is granted is granted, “© The Academy of Micromovie and Transmedia” , "The British Institute of Innovative Enterprises" and relevant year must be stated, the text correctly quoted and the author(s) identified.
Requesting permission from Us
If your proposed use of the Site Content does not meet the conditions stated above, you must request and obtain express permission in writing from The Academy. Please be advised that The Academy is selective in granting such permission, and when The Academy does grant permission The Academy generally imposes a fee. All fees collected by The Academy are used to further The Academy’s educational programs and other non-profit missions.
Commercial Use of The Academy’s trademarks and other Site Content is expressly prohibited. You must, therefore, request and obtain express permission in writing from The Academy. Please be advised that The Academy are selective in granting such permission.
Reservation of rights
All rights not expressly granted by The Academy herein are specifically and completely reserved. Nothing on the Site or in these Terms and Conditions of Use grants, expressly or implicitly, any right or license to use any Content or property of any third party, or may be construed to mean that The Academy has authority to grant any right or license on behalf of any third party.
The Academy has created and compiled the Site with careful regard for accuracy and integrity of scholarship. The Academy believes that the context in which The Academy presents material is important to understanding it, and The Academy will improve, modify, enhance and expand the Site on a continuous basis. Thus, while The Academy recognizes that the digital nature of the Site may allow you to use subsets of this material, The Academy urges you to consider the complete context for maximum appreciation and accuracy.
Links to this site
The Academy appreciates the interest of others in linking to this Site. If you arrive at The Academy’s Site from a third party link, please note that a link to this Site does not imply a relationship with, or endorsement of, the third party site or its content, purpose, policies or business practices. The Academy appreciates being informed of such links.
If you are interested in providing a link from your site to this Site, please note the following rules:
You may use the name “TheAcademy.london” to identify the link;
You may not use the TheAcademy.london logo or any other related logo or image without the express written permission of The Academy. These are reserved for entities that are professionally associated or affiliated with us;
You are not allowed to include Content from TheAcademy.london into other websites using frames or similar techniques, or by using page elements from TheAcademy.london.
You are allowed to link to complete HTML pages on TheAcademy.london and not directly to images, videos, games, etc. that display the Content out of its context.
You are allowed to insert iFrame widgets supported by TheAcademy.london. You are not allowed to alter the original Content. The Academy provides these iFrame widgets as a convenience for you but is not responsible for the content on the referring Site or Application.
Links from this site
In using the Site, you may find that The Academy provides links to one or more third party websites (the “Linked Site[s]”). The Academy provides these links as a convenience for you and other users but is not responsible for the content or links of the linked Site(s). In most instances, such links represent cooperative projects or endeavours established with The Academy’s business affiliates, allies, sponsors, licensees, artists, organizations and/or other persons who have a significant connection to The Academy’s mission and programs. Although The Academy expects such links to be reputable, relevant and reliable, The Academy does not actively monitor or control the content or links of the Linked Sites, which may continuously change.
The Academy encourages you to read the terms and conditions and similar policies of the respective Linked Sites, should you choose to visit them. A link from this Site does not imply a relationship with, or endorsement of, the Linked Site(s) or its/their content, purpose, policies, or business practices.
Any communication or material you post, transmit, or distribute to the Site by electronic mail or otherwise, including any data or other content, questions, comments, suggestions, or similar, is and will be treated as, non-confidential and non- proprietary. The Academy or its affiliates may use anything you transmit or post for any purpose, including but not limited to the reproduction, disclosure (to law enforcement entities or others), transmission, publication, broadcast, and posting. Furthermore, The Academy is free to use any ideas, concepts, know-how or techniques contained in any communication you send to the Site for any purpose whatsoever including but not limited to developing, manufacturing and marketing products using such information.
Warranty and indemnification
By using this Site in any manner, you represent and warrant that your use will be consistent with the Terms and Conditions. You agree to indemnify, defend and hold The Academy’s harmless from all claims, causes, costs, expenses, fees (including reasonable attorneys’ fees), judgments, liabilities, losses, and damages arising from or relating to your use of the Site.
Disclaimer of warranties
The Academy provides the Site on an “AMT” basis. Your use of the Site and its Content is at your own risk. The Academy disclaims all warranties of any kind, whether express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, copyright ownership and/or non-infringement of copyrights or other third party proprietary rights. The Academy does not warrant that the Site will provide continuous, prompt, secure or error-free service.
The Academy makes reasonable, ongoing efforts to revise and update the Site but assumes no liability for any errors or omissions, including inaccuracy of Content, or for any damages or losses that you or any third party may incur as a result of the unavailability of the Site. The Academy assumes no responsibility, and shall not be liable for, any damages to or viruses that may affect your computer equipment or other property arising from your use of the Site, including but not limited to the reproduction of the Content.
Limitation of liability
Neither The Academy, its affiliates, trustees, directors, officers, employees or agents shall have any liability for any damages, including without limitation any direct, indirect, incidental, compensatory, punitive, special or consequential damages (even if The Academy has been advised of the possibility of such damages) arising from or related to your use of the Site and/or its Content.
Choice of law
These Terms and Conditions of Use and any counterparts, amendments or revisions thereto shall be governed and construed in accordance with the British Law or Hong Kong Basic Law without regard to principles of conflicts of laws. Any case, controversy, suit, action or proceeding arising out of, in connection with or related to this agreement shall be brought in the Court of Hong Kong S.A.R or Courts of England and Wales, and you hereby waive any objection that you may have to personal jurisdiction in this court.